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Future cloud computing trends in the entertainment field

Rose Siu
Rose SiuAP Commercial Marketing Director
As Commercial Marketing Director at a fortune 500 company, I support our sales growth and enhance our reputation through strategic planning and operations, brand marketing, corporate communication, digital marketing as well as retail & eTailer marketing. I have over 20 years of experience in driving marketing success at regional and global levels for some of the world’s leading technology brands.

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One of the biggest applications for cloud computing these days is to keep people adequately entertained, informed, and satisfied when it comes to any particular business. For example, if you’re in or even running an IT department for an entertainment company, or even just outsourcing for them, then these upcoming cloud computing trends are going to really matter:


Cloud and Media Companies Overview

Entertainment companies often have the busiest IT departments when it comes to cloud computing. For example, Netflix made it to 100% cloud computing years and years ago. The move for companies like this is away from traditional data centres for most of their operations, instead of going with cloud services to handle everything because it just makes a lot more sense for a number of reasons including:

  • Payments Services Synergy-By moving to the cloud, you make it so that all aspects of the business can occur in the same area. It makes it easier to consolidate everything, generally. Physically delivering DVS is going to be a nightmare when it comes down to a comparison with serving it all through the Internet. And this applies to any media company including the ones more specific to Asia.
  • Reduced Infrastructure Needs-Media companies that move to IT tech like cloud services instead of literally shipping DVDs to people in the mail are going to end up with significant advantages, especially since this is the future. There’s likely going to be a lot of this type of trend in Asian markets as well, considering how many of them are using DVDs, CDs, and other physical media. The potential there when they all upgrade from DVD to the new streaming options.
  • Other Considerations-Chinese specific markets for video streaming are also a major factor to consider here, with sites like Youku and Iqiyi ending up with nearly 25,000 visitors per million Alexa users recently in 2017. This is a growth sector not to be ignored.

Asian markets especially can benefit from media serving using cloud services considering there’s a prediction over 14% growth in streaming in that area over the next 5 years. So, more and more people in the area will be watching streaming options, and this doesn’t even include video streaming specific options that don’t include a subscription.


Disruption in IT and Entertainment

No one wants to risk getting left behind when the world changes. And these days, it’s doing this at an ever-increasing and prodigious rate. Industry-wide disruptions are not something to mess around with, after all. We’re living in a world where consumers are being more and more demanding about what they want to watch.

This puts pressure on broadcasters and other media companies in order to make sure that they provide all of the choices that consumers are looking for. In turn, the pressure gets passed down to IT people to make sure that it’s technically feasible to provide this content in the most convenient, user-friendly, and low-cost way humanly possible. Even niche companies need to worry about this. The drive to make everything more low-maintenance is an important one as well, considering how little tolerance the average consumer is going to have to anything going wrong.

Bugs in the system, security issues, these are all the kind of thing that are going to drive viewers into the arms of competitors. What all this comes down to is using information technology to create and support complex business models that have a strong agility built into them. The shows that people want, especially in niche Asian markets, are going to inevitably blow around constantly.

Taking a million DVDs off of the market is going to be more difficult by far when a show suddenly turns unpopular and a totally different show becomes popular in its stead. That’s why, instead, using cloud services and the techs to back it up is much easier. They can just switch out shows going out through the servers instantly instead of having to spend a lot of manpower and logistics doing it the other way.


Cloud Service Advantages in Responding to New Media and Entertainment Problems

There are a number of new problems emergent due to new threats from disruptive technologies and a shifting world. Here are some of the ways cloud services can help mitigate these issues:

  • Rising Copyright Cost Pressures-IP law in terms of copyrights and licensing is becoming more and more complex, and media companies are going to have to not only navigate this complexity well but do it in a low-cost way. Automated systems in the infrastructure can help make sure that everything is updated right away when some law changes regionally, or when some company changes their approach to some property.
  • Time Pressures-It’s a fact that whoever comes out to market first with whatever anticipated video or other media product will often end up with a massive advantage when it comes to being the go-to service for people who want to consume that particular product. Those using cloud systems are going to have a leg up on the competition as a result of this fact. Those pushing physical products are almost always going to take longer than those that can just deliver everything over the Internet. Many traditional companies in this sphere, even when they use modern technology, try to exert a lot of control when it comes to roll-out schedules, and the consumer patience for this is quickly coming to an end.
  • Tech Sourcing Issues-Cloud systems will also often help with this aspect of the system as competition between those seeking licenses increases dramatically, while at the same time giving the advantage to companies that are more agile and lower cost. This is definitely a wake-up call for companies that are more established and are larger since you don’t want to get outcompeted. Cloud systems are the perfect way to make sure this doesn’t happen as they reduce costs throughout organizations, especially media companies. The ability to not have to worry about paying for an entire new server with a large upfront cost is one of the advantages of this that matters, for example.

The idea is that consumers want to be able to watch whatever they want on their own schedule. This includes live video feeds as well as whatever television show or movie, or anything else under the sun. Traditional models for handling all of this logistically aren’t going to cut it very well anymore. Only cloud systems with A.I. support and automated systems are going to be able to do it unless you want to deal with the logistical nightmare that is having to handle all of this with manual controls and individual employees.

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