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Insights from canalys

Nick Reynolds
Nick ReynoldsChief Marketing Officer Asia Pacific
As Chief Marketing Officer for Asia-Pacific at Lenovo, I am responsible for marketing PCs, tablets, smartphones, enterprise servers and storage, in a diverse and fast growing region. I’m an energetic and highly driven marketing leader who embraces innovation and has a deep understanding of the customer-led, digital transformation happening in the current market. I joined Lenovo in 2007, bringing with me a wealth of expertise from both sales and marketing roles built at several FORTUNE 500 companies including Dell, Apple, Gateway and SABRE.

Follow me on Twitter @nickonthemove

Originally published on LinkedIn

I just experienced an excellent couple of days talking with a good number of our business partners across the region at last week’s Canalys Channels Forum in Macau.

Lots of facts and figures get thrown around; so let me be brief on a couple of top-level metrics from the Canalys team that caught my attention.

Growth projections for Asia Pacific

In terms of future growth, the analyst firm predicts hyperconvergence solutions to grow by 90% compared to today’s figures, while flash storage arrays will grow by more than 100%, and detachable tablets will virtually skyrocket with growth of over 900%.

Turning to public cloud, the top three players – Amazon, Microsoft Azure and Google – currently represent US$10 billion, which comprises more than 50% of the market. Canalys also notes that hardware is still very much relevant and will remain critical to organisations, consumers and infrastructure.  Server sales in 2016 were split between 55% via the channel, 25% public cloud, and 20% from MSPs and private clouds.

There were excellent keynotes all round at the Canalys Channels Forum in Macau. Steve Brazier (above), CEO of Canalys, opens the APAC Forum for 2016.

New strategies and solutions to take to market

The engagement and enthusiasm that resulted from talking to several of our key business partners was fantastic. I hosted a roundtable discussion with a group of partners around the topic ‘channel first – today and tomorrow’, exploring the practicalities and implications for everyone going forward.

Out of these discussions came great constructive feedback about what’s working now, and what we can do to improve outcomes for Lenovo partners and customers across the region. A big part of uniting our common purpose will be our development of an industry-leading Channel Portal across Asia Pacific. We’re aiming to deliver a leading channel portal experience, which will help partners to better understand and harness Lenovo resources, while at the same time giving them world-class reporting tools to assist them with managing their businesses.

With such a positive number of interactions and strong business forecasts across our region, I’m personally stoked and excited for what 2017 will bring.

All the best to everyone – please message me in the comments or find me here on Twitter with any of your questions, thoughts or suggestions.

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