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The power of digital transformation in Australia

Con Terzis
Con TerzisCommercial Inside Sales Manager, ANZ
A Lenovo veteran of 12 years since the PC acquisition from IBM, and there has never been a dull moment. Throughout my time in sales I have seen a lot of change and it is this ever changing market that continues to excite me about working for a leading technology company. In my current role as Commercial Inside Sales Manager for ANZ, my extensive experience with both end user and channel partners allows me to guide my team on the path to delivering innovative products and solutions to our customers.

Follow me on Twitter @cterzis82

Throughout Australia, digital transformation is taking hold. An increasing number of industries are finding it necessary to embrace the changes within their fields in order to keep their hold on the market–and digital fluency is part of that for most companies. Not only that, many thought leaders are discovering that they’re able to disrupt existing business models and entirely transform the way existing industries do business. Digital transformation has changed the business world as it stood, and savvy companies are taking the steps necessary to stay at the top of the curve.

 

Investment in Cybersecurity Solutions

One of the most pressing parts of digital transformation in many industries is learning to embrace and adapt to the need for stringent cybersecurity measures. The interconnected ecosystem of devices in every industry from mining to big business has made it necessary for many businesses to improve security around every aspect of their business. This includes such measures as:

  • Carefully monitoring and controlling the IoT within the office environment in order to ensure that devices that are lacking in security aren’t connected to the company network, creating glaring security holes.
  • Creating and implementing a plan against social engineering, including training employees to avoid potential threats and how to respond in the event of a breach.
  • Maintaining security solutions, from firewalls to antivirus software, around every machine in the business.
  • Securing tablets, phones, and other devices that are connected to the office network.
  • Offering regular seminars and refreshers on security and how to maintain it within the office environment.
  • Conducting regular security audits in order to ensure security within the business, especially as related to compliance standards for each industry.
  • Keeping up with updates in order to avoid being hacked due to zero-day exploits and other easily-remedied problems.

The increased need for cybersecurity has influenced many industries and even created a booming industry all its own. In fact, cybersecurity growth is expected to continue at an increasing rate over the coming years, making it a vitally important consideration for both Australian businesses and citizens.

Data Recovery Solutions

Many businesses run on data. For years, they’ve used paper documents and files as the primary method of retaining that data and keeping track of it. As digital transformation takes hold in many industries, however, they’re holding their data in digital storage. This means that data recovery solutions have become a pressingly important measure for most industries. Data recovery may take many forms, including:

  • Off-site backups
  • Cloud data solutions that make it possible for industries to access their data no matter where they are
  • Internal backups that are automatic, which helps prevent accidental data loss throughout the course of the day
  • Data recovery plans for how to access files in the importance of a natural disaster, breach, or other data disasters

Many data recovery solutions are incorporated into other disaster recovery plans–an increasingly necessary part of doing business for many companies. For many businesses, it’s helpful to remember that it’s not a question of if their current storage solution will fail them. Eventually, every storage device, from hard drives to flash drives, will fail. Human error can lead to serious problems when needed files are deleted or the data within them is corrupted. Mechanical failure can create even more serious issues. For this reason, as data is stored in digital platforms, data recovery and alternate storage continue to grow across the country.

 

The Internet of Things

2017 has seen an increased interest and impact related to the Internet of Things–the interconnected network of devices that are powered by WiFi in many offices and homes. This stage of interconnected digital transformation has turned many things digital that never have been before. From smart homes with smart thermostats and everything from the refrigerator to the Blu-ray player connected to the wireless network to smart offices where the coffee maker, copy machine, and thermostat are connected alongside printers, tablets, and computers, it’s increasingly important that business owners and managers consider how the Internet of Things has the potential to impact their workplace. This includes everything from limiting the network-connected devices permitted within the office to providing adequate security to help isolate the Internet of Things from the regular network used by the devices needed to conduct each work every day.

The Internet of Things also continues to offer powerful benefits to many businesses as it provides greater control and accessibility from remote locations. Many Australian business owners are turning to IoT devices and platforms in order to improve business productivity, exercise greater control over their facilities, and provide security when they aren’t able to be in the office in person.

 

Best Practices in Digital Transformation

Digital nativity is still a long way away for many businesses–and for many of them, the struggle to adapt and utilise best practices is ongoing. For many industries, “best practices” are still under development. It’s necessary for most businesses to carefully consider changing technology and how it has the power to positively–or negatively–impact their customers before making a decision about how they will move forward. What technology works for one business, for example, may not work as effectively for the next–or a technology that is virtually worthless for one customer group may be a necessity for another.

That doesn’t mean, however, that businesses who are hoping to lead the digital transformation movement need to go it alone. In fact, the most effective digital transformation strategies include partnerships with businesses that are already moving forward with that transformation. Going forward with a network of trusted individuals is often the difference between successful digital transformation and a transformation that fails, leaving individual businesses with wasted investments and a struggle to recover.

 

The Key to Successful Digital Transformation

For Australian businesses that are committed to digital transformation, there are several keys that will help increase the odds of success. These include:

  • Leadership that is prepared to address the challenges of digital transformation and create a company culture that is dedicated to maintaining and improving those digital efforts.
  • A deeper understanding of what customers genuinely need and want from the companies they do business with on a regular basis. In order to shape a digital transformation strategy that is dedicated to customers, it’s necessary to understand where customers are and how those digital processes can help benefit them.
  • Partnerships with providers who have experience within their industries and a willingness to share both knowledge and experience in order to help companies move forward with their digital efforts.
  • Collaboration throughout departments in an effort to create digital strategies and practices that mirror customer and employee needs.

For a complete guide to digital transformation, please download our guide below:

Digital transformation isn’t a process that can happen in isolation, nor can it be limited to the IT department. In order to deploy transformation successfully, Australian businessmen find that it’s necessary to include the entire company, shaping a culture that is committed to the future.

Digital transformation won’t happen overnight. As an increasing number of Australian businesses adopt these methods, however, it is possible to observe the sweeping change across the nation.  Over the coming years, digital transformation will continue to inspire new businesses and change the way business is done in many industries forever.

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