Can AR & VR improve education and healthcare in emerging economies?

How will society benefit from augmented reality (AR) and virtual reality (VR) technologies? In emerging economies across Asia Pacific and the world there is tremendous opportunity for more enhanced and equitable learning experiences for students. The dream of beautifully rich and colourful virtual learning spaces for disadvantaged kids has moved a step closer.  The opportunity...

Armchair adventures: how virtual reality is wowing movie fans

Movie experiences are about to get hyper-realistic. Hollywood is embracing advances in Virtual Reality (VR) technology, with filmmakers using 360-degree video, 3D- environments, motion controlled chairs and more to pull movie fans into the heart of the action. Capitalising on successful films like Dunkirk and Spider-Man: Homecoming, VREs offer 360-degree experiences that bring stories to life. Upcoming...

How VR and AR will transform marketing as we know it

At the 2017 Singapore Motorshow, attendees built their custom dream cars in an elaborate Augmented Reality (AR) exhibit by carmaker Audi. Days earlier, halfway across the world, techies at the Consumer Electronics Show waited up to two hours to try the latest Virtual Reality (VR) campaign from dozens of global brands. From conference floors to...