Out-of-the-box Ways to Connect With Your Customers

Your customers today are exposed to more and more emails, social media posts, and advertisements than ever before. The American Marketing Association (AMA) reports that consumers are tuning out traditional advertising. In this crowded and competitive environment, you need to find creative ways to attract and retain the attention of your audience. Barraging them with...

The 5 Most Impactful 2019 Predictions for the Future of Digital Marketing

The only constant in digital marketing is changing. Across the globe, brands are succeeding not by finding best practices and sticking with them, but through constant innovation and re-invention of existing practices. With 2019 quickly approaching, it’s time to take stock of the digital marketing landscape. Disruptive technologies have presented this landscape with more opportunities...

If you’re waiting for someone to tell you what to do next, you’re on the wrong side of innovation and disruption

What’s the future of business, industries, jobs, markets, technology? The answer is, “it’s up to you.” See, it’s a choice. The future is inevitable, and it is disruptive. We either choose to see it for its possibilities and the role we play in defining it or we let it happen to us and we go...

My customer-centric business strategies

Many organisations talk about customer centricity in today’s market, but how many are able to fully embrace the concept? Placing the customer at the centre of your business seems like the most logical thing a corporation could choose to do. If you consider sales, reputation and growth for a moment: why would you adopt any...

Enhancing your E-commerce website and the customer journey

E-commerce is an exciting venture which could help you to develop your business and increase sales. In fact, it can lead to a complete digital transformation, as many companies have found, no matter what their size. For small companies, e-commerce can help to develop their clientele from the get go. For larger companies, it gives...

4 marketing tips for the big data boon

Big data is the key to keeping businesses competitive and relevant in the digital age. Businesses often fall flat for lack of data and actionable insights to drive ROI. They hope that if they simply broaden their reach, customers will eventually bite, instead of fine-tuning their efforts through the analytics—for the win. But today’s technology...